Thursday 18 October 2012

Research into Digi-Packs in Music

A digi pack in music is a particular style and design of a CD/Album packaging within an artist's material they release.

Within my music video project, I will be creating a digi pack online and then printing it off professionally within the weeks to come.

For this post, I will be looking into current digi-packs which are available on the market at current and which are available to purchase.

Below I will be now looking into digi-packs through the use of screenshots and detailed explanation:


Above is an example of a digipack which is a traditional digi-pack in which are available. As it is asware, with this digi pack the contents are: A CD, bonus tracks, images of the artist and a hand-out booklet which contains further information about the artist.



Above is the second digi pack in which I have included within this post. As you can see with this example, this digi-pack is rather simple and basic. It has an inside flap which features a bokklet of the artist's. In addtion, the back of this digi pack, has the track listing and again bonus tracks which are included within the bonus deluxe edition of the album; and finally the fron of this digi pack example has a colour and vibrant look towards it with a 3D image. The benefit of digi-packs with cool features like these, is that the digi-pack albums become limited edition, rare and a collectors item.




Here is another digi pack which is available to purchase. This particular digi-pack is a prime example of why they are rare, special and limited edition. As for example, this digi-pack album is deluxe and this is shown through the use of the colour gold. The use of th ecolour gold, is beneficial as it adds the digi-pack t have a vibrant and special feel towards it. This digi pack again is a collectors item as it is rare and very hard ot find one which is covered in shiny gold. Within this digi pack, there are two CD'S which add even further significance and importance as it conntes that there are twice as many songs as a regular album. Also, to the left of this example, there is a gold plated booklet which is thick which sets oof the connotation there is a lot of information in regards ot the artist and their lifestyle, which is what the fans love and adore.



The digi-pack above is a special and rare example of a digi-pack as marketing has been used to make this album digi-pack limited edition and special. As you can see, this example has been strructured to look like a DVD which is what fans and an audience love; simply because this design is unique and rather appealing towards the audience in which the digi-pack is aimed at.

Contents of a digi-pack:






Overall how can a Digi-Pack stand out?
  • The thickness of card-stock is essential as they make the digi-packs heavier which is why they are special and a rarity
  • Pockets - Usually with a digi-pack there are pockets to the side which contains information such as booklets within the digi-pack
  • Inside spine printing - This is essential as well, simply because most albums have a white spine but with a digi-pack if there is a different colour, it is aware that the album is limited edition and a collectors item. 

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