In depth Music Video Analysis of Coldplay - Paradise

Coldplay's music video fo their hit single entitled Paradise, has made a significant impact in the purpose of music videos.

Key Points about Coldplay - Paradise:

• The music video has a narrative element to it. For example, the opening shot is very film-like. this creates a satisfactory mood; as it gives the music video a feel good factor
• The use of the setting of a zoo connotes a journey, in which the main character being th elephant experiences
• The music video has it's own plot. The plot being how an elephant makes a journey from escaping from azoo, to eventually landing in paradise
• Again with this music video, the lyrics match the visuals. For example, the use of cardboard expresses the lyricsw which are being sung
• The setting at the beginning of the music video is very iconic. For example the locating being London city has been expressed well through the use of an underground station being in the video. This is iconic and incredibly significant

The above screenshot is one of the opening shots in Coldplay's music video. As it is aware, this particular shot has been constructed to look like a shot from a film. In particular, this shot has the connotations of what a film title sequence usually looks like; in regards to the construction of the lighting and the framing.

The above screenshot in which I have captured portrays and shows Coldplay's music video in a different dimension, by the fact that it is very fantasy like; as it's incredibly unlikely for a an elephant to appear in jail at a zoo. However this particular screenshot mathches a relationship between one of Andrew Goodwin's codes and conventions by the fact that the visuals match the meaning of the song. "An elephant is searching for paradise". "Para-Para-Paradise"

This screenshot is a genre characteristic as it is stereotypically a music video which fits in the genre of rock. For example, rock videos traditionally have live performances which show the band performing, and again this is the same with this music video.