Animatics Video

Above is our animatics video in which we have created and uploaded to Youtube. Creating this animatics video was a fairly long process; therefore as a group we are pleased and relieved that we have managed to complete this video successfully.

What I like about this video?

• The music fits in with the timings of each shot
• Each shot has been ordered precisely
• Each shot has been carefully drawn and coloured
• All of the shots have been photographed well

How could we of improved our animatics video:

• The Youtube video seems to of gone on too much as for example, the video length is 8 minutes long; therefore we could've cut down on the number of shots we had
• We could've added much more specific shots which could of made our animatics video look very realistic, however I still feel that our animatics video is of good standard

Linking our animatics video back to the Andrew Goodwin theory:

Whilst brainstorming ideas for our storyboards, we discussed as a group; how we would like to link our Music Video back to Music Video theorist Andrew Goodwin.

Just to remind ourselves, here is the 'Codes and Conventions' in which Andrew Goodwin expressed:

1. The record company demands for exposure of the artist. This will mean a lot of close-up shots of the singer/band.
2. There will be a relationship to music and visuals.
3. There will be a relationship to lyrics and visuals
4. There will be genre characteristics. For example; Rock Videos, will traditionally show Live performances; whilst Hip-Hop Videos will normally show a wealthy, gangster looking lifestyle.
5. There willl be references to the notion of looking. For example Television Screens, Mirros, people looking at each other or at the audience.
6. There will be some method of intertextual referencing.

How have we linked our animatics video back to Goodwin's theory?

• We have a considerable amount of close-up shots of the band which we intend to film. Therefore with these close-up shots we will be able to tie in with the first 'Code and Convention' which Andrew Goodwin has said.

• The music in the song of our Music Video is very fast paced which sets off the connotation that in order to create a relationship between the music and the visuals we will need to have fast paced editing; and we have expressed this as we have a lot of shots which we will be filming.

• Our animatics video shows a relationship between the lyrics and the visuals as the lyrics are rather meaningful; and we have expressed this in our video through the use of matching what is being said; to what is shown on screen.

• As it is shown through our animatics video, there will be genre characteristics through our Music Video. For instance as our track is Pop/Soft Rock genre song, we will have  narrative based scenes and in addition to this we will have live performance based scenes.

• We have agreed that in a particular shot, we will have references to the notion of looking, as what we intend to do is to show the band members reading a newspaper which actually shows the girls; and as the camera gets gradually closer, the following scene will be a live action shot of what we have seen in the previous shot with the girls in the newspaper.