Descriptive Analysis of a favoured music video of mine

For this blog post, I will be looking into one of my favourite music videos, and I will be carefully describing what I like about the video, what I find interesting and what elements of the music video fit into Andrew Goodwin's music video theory.

The above music video in which I particularly enjoy is by the band Cover Drive, and the song is entitled "Lick Ya Down".

Why do I like this video?
I enjoy this music video as it is creative, colourful, vibrant and very appealing as well as enjoyable to a large demographic.

The music video starts off with this shot as it's opening shot. This particular shot basically underlines what the meaning of the song title "Lick ya Down" is. I specifically feel that a shot like this is of relevance as it describes the purpose of the song, and adds a friendly vibe, as some people may get the wrong impression of what the song is about and what the genre is.

One of the codes and conventions in which Andrew Goodwin underlined was the fact that a series of close-ups are visible in order to sell the artist. As it is clearly visible hear, the lead singer of Cover Drive is being shown with a close-up shot. The purpose of course is to sell the artist, and by using a significant close-up like this one, a larger demographic is also created. For example, due to Amanda's character and looks, the male audience may be interested in the video; as well as teenagers, who initially the song is aimed at.

This screenshot in which I have captured presents a link and a relationship between the lyrics and the visuals. Andrew Goodwin again mentioned this in his codes and conventions. The shot above, is showing, lyrics which are currently being sung in the video. This can be seen as appealing, simply because the audience can sing along and feel a connection with the artist.

The above screenshot is showing Cover Drive, the band performing. This shot is a genre characteristic as with most genres of music, the band playing, usually has a shot of them performing. This again is the same procedure with this music video. Shots like this can be seen as beneficial as the audience get the opportunity to view the band perform, and potentially see what characters there are.

This shot is another great still to analyse mainly because this individual shot can be seen as a reference to Bob Marley and his styple from the Carribbean. O f course, Covr Drive are too from the Carribbean; therefore a similarity has been created, which is appealing to a wider audience. This shot of one of the groups member is incredibly similar to the theme and style of Bob Marley.